In a summit, respected behavioral psychologist Dr. Wyatt Woodsmall said: “In sales, if you can find out what people’s worst nightmare is, and camp out inside their nightmare, and amplify the nightmare, then that’s, frequently, going be much more powerful because what happens is, we learn to do without, but where suicides, where despair, where…

If a picture is worth a thousand words, a video is worth millions. People are obsessed with videos which is why YouTube is touted as the second largest search engine on the planet. The entry of a video-driven social media app was only a question of when and seemingly out of nowhere, Vine came strongly…

Internet-based applications come and go, some faster than the others. If there’s one thing technology has shown the world over the years is being obsolete is always just around the corner. It is very rare for the demise of an online based app to cause an uproar among users simply because there are just too…

Conversion optimization is the holy grail of internet marketing because it results in outcomes that directly fulfill specific business objectives. So, how to successful marketers do it? Here are five, easy to implement tips that can help transform your site into a high converting one. Forget About the Old School Hard Sell Tactics For sure,…

Your website is your best sales agent. It does not call in sick. It does not experience burnout. It’s accessible from everywhere anytime. It won’t bug you for a pay raise. Unless you’ve been living under a rock, you should know how information online can shape and ultimately determine whether a customer will purchase something or not….