As one of the fastest growing social networking sites and recently equaling Twitter in terms of membership, Pinterest has evolved from being an online scrapbooking site to a powerful marketing tool. Now, with the recent unveiling of Pinterest Web Analytics for verified websites, businesses can gain deeper insights on what role Pinterest plays in their…

Leave it to visionary Mark Zuckerberg and the rest of the geniuses behind Facebook to dish out surprises every now and then. The latest bomb? A newly redesigned Facebook News Feed. After getting raps about how cluttered its present News Feed format is, this seems to be the social media giant’s long-awaited response. Here’s the…

Famous American social psychologist Stanley Milgram was one of the first few who demonstrated the influence of social proof. In an experiment, Milgram commissioned actors to stand on a busy street and look up at the 6th floor of a building as if something is happening there when in fact there’s none. The experiment showed…

Did you know that you have a higher chance convincing a gold fish to browse through your site than doing the same with your target audience or prospective customers? This is because a gold fish has a longer attention span (9 seconds) than an average internet user (8 seconds). But of course, selling to sea…

There are only a few things in the internet marketing sphere that are more disappointing than a homepage video producing paltry to absolutely zero conversions. According to stats culled from last year’s Black Friday and Cyber Monday shopping sprees, using videos can increase conversion anywhere between 14% and 113% depending on the product category. Based…

How Passion Holds the Key to Successful High-Level Marketing. It sounds cheesy but it’s true. Successful marketers and business owners are those that are truly passionate about what they’re doing and are genuine in their intentions to help their clients or customers via their products or services. Customers are discerning and more importantly, they are…