Marketing Tactics

New Research Reveals Content as a Vital Tactic in B2B Marketing

“Content is king” – you’ve probably heard this catchphrase hundreds of times that it already sounds like a broken record. Guess what? You’ll hear it more this year as a recent study revealed that 54% of B2B marketers are planning to increase their content marketing investment this 2013. This is the joint research entitled B2B Content Marketing: …

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