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Famous American social psychologist Stanley Milgram was one of the first few who demonstrated the influence of social proof. In an experiment, Milgram commissioned actors to stand on a busy street and look up at the 6th floor of a building as if something is happening there when in fact there’s none. The experiment showed […]
3 Mistakes To Avoid When Creating Customer Testimonials Videos Read More »
Did you know that you have a higher chance convincing a gold fish to browse through your site than doing the same with your target audience or prospective customers? This is because a gold fish has a longer attention span (9 seconds) than an average internet user (8 seconds). But of course, selling to sea
5 Failsafe Tips to Writing Head-Turning Headlines Read More »
There are only a few things in the internet marketing sphere that are more disappointing than a homepage video producing paltry to absolutely zero conversions. According to stats culled from last year’s Black Friday and Cyber Monday shopping sprees, using videos can increase conversion anywhere between 14% and 113% depending on the product category. Based
Avoid These 3 Conversion Downers When Creating Your Homepage Video Read More »
How Passion Holds the Key to Successful High-Level Marketing. It sounds cheesy but it’s true. Successful marketers and business owners are those that are truly passionate about what they’re doing and are genuine in their intentions to help their clients or customers via their products or services. Customers are discerning and more importantly, they are
Love Makes the Marketing World Go Around Read More »
In a summit, respected behavioral psychologist Dr. Wyatt Woodsmall said: “In sales, if you can find out what people’s worst nightmare is, and camp out inside their nightmare, and amplify the nightmare, then that’s, frequently, going be much more powerful because what happens is, we learn to do without, but where suicides, where despair, where
How to Use Fear in Conversion Marketing Without Scaring Your Customers Away Read More »
If a picture is worth a thousand words, a video is worth millions. People are obsessed with videos which is why YouTube is touted as the second largest search engine on the planet. The entry of a video-driven social media app was only a question of when and seemingly out of nowhere, Vine came strongly
All Eyes on Vine: How You Can Use Vine to Spruce Up Your Marketing Read More »
Internet-based applications come and go, some faster than the others. If there’s one thing technology has shown the world over the years is being obsolete is always just around the corner. It is very rare for the demise of an online based app to cause an uproar among users simply because there are just too
The Show Must Go On: Moving Forward When Google Reader Shuts Down Read More »
Conversion optimization is the holy grail of internet marketing because it results in outcomes that directly fulfill specific business objectives. So, how to successful marketers do it? Here are five, easy to implement tips that can help transform your site into a high converting one. Forget About the Old School Hard Sell Tactics For sure,
Revealing 5 Conversion Secrets of Successful Marketers Read More »
Your website is your best sales agent. It does not call in sick. It does not experience burnout. It’s accessible from everywhere anytime. It won’t bug you for a pay raise. Unless you’ve been living under a rock, you should know how information online can shape and ultimately determine whether a customer will purchase something or not.
The Ultimate Guide on How to Use Videos To Double Your Sales Read More »