How To Take Advantage of the Revamped Facebook News Feed

Leave it to visionary Mark Zuckerberg and the rest of the geniuses behind Facebook to dish out surprises every now and then. The latest bomb? A newly redesigned Facebook News Feed. After getting raps about how cluttered its present News Feed format is, this seems to be the social media […] Read more »

3 Mistakes To Avoid When Creating Customer Testimonials Videos

Famous American social psychologist Stanley Milgram was one of the first few who demonstrated the influence of social proof. In an experiment, Milgram commissioned actors to stand on a busy street and look up at the 6th floor of a building as if something is happening there when in fact […] Read more »

Avoid These 3 Conversion Downers When Creating Your Homepage Video

There are only a few things in the internet marketing sphere that are more disappointing than a homepage video producing paltry to absolutely zero conversions. According to stats culled from last year’s Black Friday and Cyber Monday shopping sprees, using videos can increase conversion anywhere between 14% and 113% depending […] Read more »

Love Makes the Marketing World Go Around

How Passion Holds the Key to Successful High-Level Marketing. It sounds cheesy but it’s true. Successful marketers and business owners are those that are truly passionate about what they’re doing and are genuine in their intentions to help their clients or customers via their products or services. Customers are discerning […] Read more »

The Show Must Go On: Moving Forward When Google Reader Shuts Down

Internet-based applications come and go, some faster than the others. If there’s one thing technology has shown the world over the years is being obsolete is always just around the corner. It is very rare for the demise of an online based app to cause an uproar among users simply […] Read more »

Revealing 5 Conversion Secrets of Successful Marketers

Conversion optimization is the holy grail of internet marketing because it results in outcomes that directly fulfill specific business objectives. So, how to successful marketers do it? Here are five, easy to implement tips that can help transform your site into a high converting one. Forget About the Old School […] Read more »