The Correct Way to Write: Top 5 Techniques to Write Copy

High converting copywriting can be found somewhere in between technical writing and poetry – it’s accurate and engaging, informative and creative, useful and inspiring. Copywriting styles are as diverse as the copywriters that use them, but there are a few techniques that are proven to convert visitors into actual paying […] Read more »

New Research Reveals Content as a Vital Tactic in B2B Marketing

“Content is king” – you’ve probably heard this catchphrase hundreds of times that it already sounds like a broken record. Guess what? You’ll hear it more this year as a recent study revealed that 54% of B2B marketers are planning to increase their content marketing investment this 2013. This is the joint […] Read more »

How To Take Advantage of the Revamped Facebook News Feed

Leave it to visionary Mark Zuckerberg and the rest of the geniuses behind Facebook to dish out surprises every now and then. The latest bomb? A newly redesigned Facebook News Feed. After getting raps about how cluttered its present News Feed format is, this seems to be the social media […] Read more »

3 Mistakes To Avoid When Creating Customer Testimonials Videos

Famous American social psychologist Stanley Milgram was one of the first few who demonstrated the influence of social proof. In an experiment, Milgram commissioned actors to stand on a busy street and look up at the 6th floor of a building as if something is happening there when in fact […] Read more »

5 Failsafe Tips to Writing Head-Turning Headlines

Did you know that you have a higher chance convincing a gold fish to browse through your site than doing the same with your target audience or prospective customers? This is because a gold fish has a longer attention span (9 seconds) than an average internet user (8 seconds). But […] Read more »

Avoid These 3 Conversion Downers When Creating Your Homepage Video

There are only a few things in the internet marketing sphere that are more disappointing than a homepage video producing paltry to absolutely zero conversions. According to stats culled from last year’s Black Friday and Cyber Monday shopping sprees, using videos can increase conversion anywhere between 14% and 113% depending […] Read more »

Love Makes the Marketing World Go Around

How Passion Holds the Key to Successful High-Level Marketing. It sounds cheesy but it’s true. Successful marketers and business owners are those that are truly passionate about what they’re doing and are genuine in their intentions to help their clients or customers via their products or services. Customers are discerning […] Read more »

How to Use Fear in Conversion Marketing Without Scaring Your Customers Away

In a summit, respected behavioral psychologist Dr. Wyatt Woodsmall said: “In sales, if you can find out what people’s worst nightmare is, and camp out inside their nightmare, and amplify the nightmare, then that’s, frequently, going be much more powerful because what happens is, we learn to do without, but […] Read more »

All Eyes on Vine: How You Can Use Vine to Spruce Up Your Marketing

If a picture is worth a thousand words, a video is worth millions. People are obsessed with videos which is why YouTube is touted as the second largest search engine on the planet. The entry of a video-driven social media app was only a question of when and seemingly out […] Read more »

The Show Must Go On: Moving Forward When Google Reader Shuts Down

Internet-based applications come and go, some faster than the others. If there’s one thing technology has shown the world over the years is being obsolete is always just around the corner. It is very rare for the demise of an online based app to cause an uproar among users simply […] Read more »

Revealing 5 Conversion Secrets of Successful Marketers

Conversion optimization is the holy grail of internet marketing because it results in outcomes that directly fulfill specific business objectives. So, how to successful marketers do it? Here are five, easy to implement tips that can help transform your site into a high converting one. Forget About the Old School […] Read more »

The Ultimate Guide on How to Use Videos To Double Your Sales

Your website is your best sales agent. It does not call in sick. It does not experience burnout. It’s accessible from everywhere anytime. It won’t bug you for a pay raise. Unless you’ve been living under a rock, you should know how information online can shape and ultimately determine whether a customer […] Read more »